Your City, Your Club -really?
The club is losing its soul…and it saddens me to say that.
It’s heart no longer beats in time with those of its supporters, but instead beats to the rhythm of the financiers and sponsors. Like some gangrenous appendage, festering away at the extremities of its corporate body, the supporters are left to look after themselves. And as the rot spreads, so the pulse fades until there comes a time when the die-hards do just that. Die hard, with no anaesthetic to deaden the pain.
Your City, Your Club
Perhaps that needs reaffirming.
Your Club – when we have no confirmation of the team with less than 6 hours left to kick off?
Your Club – when there’s only been one official tweet from @CoventryRFC since December 23rd, and that was to tell us who the sponsors for the Loughborough game are?
Your Club – when poster after poster on the messageboard over the last few weeks have made some reference to the lack of any news coming from the club?
Your Club – when one supporter leaves the comment on this blog, ‘not so nice when you feel you’re taken for granted, is it?’?
It just seems that there is a total lack of vision with regard to marketing the rugby side of the club. Plenty when it comes to developing the ground – but that’s not about the season ticket holders, or the fans paying on the turnstiles on match day. That’s seem more and more to be about self-aggrandisement.
And the sad thing is, it’s getting worse.
And actually, I do think supporters have a right to expect more. When you hand over your £15 (the same amount that will get you into the Ricoh to see Wasps) on a Saturday or £180 (?) for a season ticket, you’re buying into the experience of being part of Coventry RFC.
If the club wants to be seen as a ‘family’ club, then that experience isn’t just 3 hours on a Saturday afternoon. It’s the build up as well. And there’s been no build up at all for this game, no rallying of the supporters, no team news (other than very briefly in the Coventry Telegraph earlier in the week, but that was more of a general piece), no personalised message from the Chairman or Board to wish everyone a Happy New Year, other than something inserted above a flyer on the website before Christmas with the office opening hours (and it certainly wasn’t a personalised one).
Look at any club in our league and see how they market their games – they ‘talk’ to their supporters through their website and social media regularly to the extent that you feel far more a part of the club. Even Broadstreet, a league below us and with an average gate of probably less than 175, do a far, far better job of informing their supporters than Coventry does.
You feel valued. It does indeed become ‘Your Club’.
But not at Coventry.
Not at the moment.
This has to be our nadir, the time when the club realises it can’t carry on as it is. It will haemorrhage support and no matter the grandeur of the development plans, this club won’t survive without its fan base.
Tomorrow, I’ll concentrate on the rugby and today’s game…the players and coaches deserve better, certainly from me. And whatever the result, it will be through no lack of effort on their part.
Whereas communication – what effort does that take…?